The Evolution of Content
Content has evolved much like man has evolved. Except content hasn’t gone from foraging around in caves to lying with its feet up on a Saturday watching Sky Sports. Although the difference is just as...
View ArticleThe Only Social Media Metric That Should Matter
I love social media. I love how it’s democratised the Internet by giving everyone a voice. I love how, used well, it can make brands more relevant to consumers and enhance meaningful dialogue and...
View ArticleSocial Media Analytics That Improve your ROI: Sotrender
With an abundance of analytical tools out there to measure the success of your social media marketing campaigns it can often be extremely difficult to choose which platform is the best to use for your...
View ArticleTwitter Likes – smart move or desperate?
It would have been easy not to notice that Twitter have changed their favourite button (the famous yellow star) to a like button, which is actually a heart. I was on Twitter just last week and...
View ArticleA Summary of 2015 Content & Our Favourite Posts
It’s almost 2016. It’s been an interesting year in terms of marketing. We have seen new trends emerge as well as new tools and features coming to the forefront of our fingertips. We have also worked on...
View ArticleSocial Advertising – The high-level low-down
Choosing to advertise on social media can often be a hard thing to comprehend, especially as the platforms, by and large, are free to use. Marketers like us often turn our noses up and dismiss paying...
View ArticleLinkedIn Connected – Everything you need to know
Like with Twitter of late, although not as prolific, LinkedIn is going through some changes to its features. However, unlike with Twitter, we have been big fans of the LinkedIn changes. In recent...
View ArticleSocial Media Results Breaking News! Caught on film: Intangible fails are exposed
You should all know by now what Comms Axis thinks of social media results and measurement. I wrote a fairly blunt post about it too! The below animated video (using the excellent GoAnimate) is our...
View ArticleLarge Brands Need Several Social Media Management Tools Right? Wrong
Social has become a crucial part of most large organisations’ marketing and customer service strategies. And this isn’t going to change any time soon. In fact, by 2018, the number of social media users...
View ArticleInstagram Tips: How to promote your blog in 4 steps
Instagram tips are everywhere – from how to engage more effectively to how to gain more followers more quickly. And it’s not just about pictures. Think about it: it just won’t do if you have written...
View ArticleSupreme Landscaping talks to Comms Axis about Shopify (@landscapingm8)
Shopify is an all-in-one ecommerce solution that’s been around for nearly a decade. At Comms Axis, we’d heard about it but had never had the need to look into it in any great detail. However, two...
View ArticleSnapchat business value for brands – really?
Snapchat business value…hmm…really? Well, we recently wrote some killer Instagram tips for how to promote your blog, which you may also think is a platform that has very little chance of helping your...
View Article4 Great Online Image Design Tools for Social Media Art Creation
Ok, so we write about content. A lot. If you offered content marketing as a service then you’d agree it would make sense to do so, wouldn’t you?! 😀 However, “content” isn’t just about writing. Hence...
View ArticleThe Power of Social Media Marketing for Business (Infographic)
Social media may have started as something to connect friends and family, but it has evolved into platforms where businesses and brands can grow and thrive. The complex nature of social media marketing...
View ArticleHow Facebook marketing is changing in 2016
Facebook marketing has come of age – as Facebook has continually evolved, many marketers have increasingly been left behind as they continue to do what they’ve always done. Fortunately, Zachary Jarvis...
View ArticleAre we ignoring being social on social media the more successful we become?
Being social on social media is obvious, right? Well, you’re either doing two things on social media. You’re either broadcasting or you’re having real conversations, a term we call ‘proactive...
View ArticleInfluencer marketing pitfalls: Why social media influencers are not influential
Influencer Marketing pitfalls are still being missed by many brands. There is no doubt you will have heard of the buzz-phrase “influencers”. Every marketing strategy seems to include them and every...
View ArticleWhat Next For LinkedIn?
“What next for LinkedIn?” is a question we’ve been asked many times now. In between the news of Brexit and the start of Euro 2016, Microsoft acquired professional social network, LinkedIn. Of course,...
View ArticleThe 21 Best Social Media Tools Every Marketer Needs For A Successful Campaign
Running a successful social media marketing campaign can be a challenge for any business of any size. And that’s whether you’re a seasoned pro at social media or a new startup aiming to get some much...
View ArticleGIF Marketing: Everything you need to know about GIFs
GIF Marketing is a thing! You would be hard pressed not to have seen GIFs on social media recently. They have become all the rage and it seems like everyone is using them from professional athletes to...
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